Vijay Sadhu, Senior Executive Programming

Asia Pacific Broadcasting Union

Vijay Sadhu joined the Asia-Pacific Broadcasting Union (ABU) in 2005 to take up the position of Senior Executive Programming. She initiated the radio programming activities in the Union, creating several forums and devising a wide range of activities. As a part of this, she organises a number of radio programming conferences, Radio Song Festivals and content developmental workshops every year, including the IRIB Radio Forum.

She has served on the jury panel of several prestigious international radio competitions including the New York Festival, Iran International Radio Festival and the Turquoise Festival of Turkey.

Vijay has presented papers in several international conferences and gatherings of experts from all parts of the world. She is quite well known among the broadcasting industry in the region.

She is quite well versed with the impact and the needs of content for digital radio. Her forte is international interaction with broadcasters and industry professionals.

Vijay Sadhu started her media career in 1980 in All India Radio – Doordarshan, the national public broadcaster of India. As a Programme Executive, she was responsible for conceptualising, directing and creating TV and radio programme content. She also took up management responsibilities later. She has vast professional experience in the field of radio and television programming and broadcasting, having directed and produced more than 1400 radio and TV programmes in her career.

As an artiste, Vijay has given many public performances playing on Sitar and on electric guitar. She holds a Master’s degree in Indian instrumental classical music.